dirs: Joe and Anthony Russo
It’s finally over. Now we can all stop watching Marvel movies. They’ve got all our money; they’re richer than the gods now, so there’s no need to keep putting out movies. The heroes won, the baddies are gone, and now we can all rest easy in peace or in pieces, as the case may be.
It’s about bloody time. We could all do with a rest, don’t you think? We’ve earned it, they’ve earned it, we’re all good.
But… we can’t. Just can’t let it go. They can’t, we can’t. We knew it was only a matter of time. Marvel, and by Marvel I mean Disney, are addicted to money. It’s sad, but it’s true. They’ve got so much already, you think, they’ve taken so much for so long, but past actions, past performance doesn’t stop them from wanting more in the future. It’s the unfortunate way of the world.
When people talk about the death of cinema, or declining audiences etc, some, usually pretentious wankers, complain that it’s because the amount of decent films being put out is ever decreasing; more flicks are going straight to streaming versus the multiplex, piracy and more people spending time gaming or whatever else we occupy our time with in between tormenting strangers online via social media.
Disney sees this. Disney hears this. Disney’s plan of action is: however many or few eyeballs exist to glare at screens, we will own them all. Marvel’s ascent is just a part of the same rise that sees every massive franchise now under their one banner. Ultimately, they’re not going to care about how many or how few people are still going to the movies, because however many it is, wherever it is being watched, the ‘product’ they’re watching, in most cases, will be Disney product.
That’s the shame about all of this, but there are also benefits in these films now being the biggest movies in the world. One of them, I guess, is that maybe this is the natural peak, the pinnacle, the ne plus ultra, after which maybe, just maybe, we can start focusing on something else other than these monstrosities.
I don’t really think I’m ever going to sit through another 3+ hour film in the cinemas. I just find it increasingly hard to justify the time constraint of being forced to sit in a specific place at a specific time in order to see something soon enough such that we’re not exposed to too many spoilers. That’s the only real driver to seeing it near opening day: a fear both of missing out and of having others lord it over you that they saw it first.