Argylle

What a stupid concept
dir: Matthew Vaughn
2024
Who is this movie for?
Sometimes the (imagined) answer can be illuminating, if you can get close to the movie production’s thinking. Mostly, it’s an excuse for baseless speculation and mean-spirited conjecture on the part of jerks just like me.
If I was to be cynical, and cavalier, which is not a state that comes naturally to me, I would guess that this was kinda sorta aimed at a middle-aged, middle-class ‘white’ female audience. The kind “they” imagine reads trashy thriller / romance novels in a bubble bath while drinking large glasses of wine. There might be the glow of candles present as well.
What I’m getting at is that this is an imagined category, not necessarily by creative people, but by the types of people who work in marketing. They imagine that there’s a market of abundant gin-soaked ladies who would want to burst into a cinema after a boozy afternoon in order to watch the same kind of wish-fulfilment action flicks that usually cater to men who watch in between picking up the remnants of chips or twisties that have fallen onto their chests. Maybe the crumbs fell inside their t-shirts even, which makes them even harder to get at.
Life is a struggle. But the imagined middle-aged woman, who, for some reason still really likes Barry White and all disco music in general, doesn’t like violent action flicks where people get shot in the head or have their limbs sliced off – they want the same kind of action (apparently), just without any blood and with lots and lots of colour.
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