I Love Boosters

If you see someone stealing a copy of this Blu-ray,
no you didn't
dir: Boots Riley
2026
I didn’t love I Love Boosters, but maybe that’s my fault.
There is a lot of movie here, so there should have been plenty for me to latch on to, or at least some morsels here and there to keep me sustained during the long stretches where elements didn’t cohere or connect.
Like his earlier film Sorry to Bother You from 2018 (I have to admit I have trouble remembering that 2018 ever happened: I mean, that was pre-covid, so good luck with that I say to myself), things start off okay or at least in a graspable fashion before the proceedings hit a brick fucking wall of silliness and then I have trouble focussing on what’s happening for ever more.
Boots Riley I imagine is a deeply creative artist and deeply bizarre individual who somehow got given 20 million earth dollars to make a movie that is about fast fashion, worker exploitation, dialectical materialism and whatever other crazy shit pops into his mind along the way.
And none of it gets edited out.
Ostensibly, this flick is about Corvette (Keke Palmer) and her friends Sade (Naomi Ackie) and Mariah (Taylour Paige), and how they steal bunches of clothes in order to sell them for money in order to get by, but also as revenge against one designer who thinks she’s an entrepreneur. What it’s really about is…
Well, take your pick. If it’s a satire or exposé of the fashion industry, the flick says nothing that doesn’t come across as simplistic or token, or even that accurate, that even the staunchest pro-free-market worker exploiter would deny – for countries that enjoy super cheap clothing, they have to be made super cheaply in countries where no-one gives a shit about worker pay or safety.
Whose fault is that? It’s not Demi Moore’s fault, nor is it the fault of the character she plays called Christie Smith. Do I blame consumers for the deaths of Bangladeshi workers in factories where the managers chained the doors to stop them from fleeing from fires? No, but we play our part. I am too tired to blame capitalism, or its artisanal, bespoke current version “late stage capitalism” for the times when people decide to put profits above people’s lives, but that’s been happening at least for the last 4000 years.
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