dir: Prachya Pinkaew
[img_assist|nid=1021|title=Can't act. Can fight.|desc=|link=none|align=right|width=400|height=259]
The main point that’s supposed to be in Ong Bak’s favour is that it’s a brawling action film which rejects the use of CGI and the wire-work that has become (apparently) sickening in its ubiquity. In other words, the fights are supposed to be more grounded and realistic; none of this airy-fairy floating on bamboo crap for our beef jerky munching friends.
When you think about it, on its own it isn’t really that much of a selling point. Are there lots of people hearing about or seeing the ads to flicks that are coming out, who see the edited highlights of people perched atop a mountain top or balancing on top of a lake having-at one another with swords, icicles and passing school buses, see the films and then say ‘Wait one gosh-darned moment: this prancing Asian malarkey ain’t my cup of Bonox?’
Surely if there’s a bunch of people that hate that style of genre filmmaking there’s also at least two other groups of people: a) the ones that are the market for these fantastical delights who are grateful and appreciative and b) people who don’t really go in for these kinds of films, and choose as consumers to exercise their George W Bush-given right to NOT purchase a ticket. It’s basic economics, by my reckoning. Niche marketing, even.