dir: Jonathan Levine
Cancer is a hard sell. It’s okay for those four-hanky weepies they make for the abundance of chick channels on cable, but for a comedy drama with nice, liked actors in it, you have to think a lot of people apart from the creative ones involved would have been a bit leery or at least anxious.
“Who’s going to see this?” muttered one studio executive, tugging on his soul patch and massaging his shoulder where Consuela, his usual deep-tissue masseuse had failed to work out the knot that had been bugging him all week.
“I mean, it’s a bit of a bring-down, isn’t it? Can’t he have, like, a cold or something less depressing?”
“What about lupus?” said his female counterpart, fighting the urge to think about food denied to herself at least until daylight hours were over. “Lupus would play well to 27 to 39-year-old one legged lesbians who like blue blankets, at least that’s what our data shows. What about an earache? No, we don’t want to alienate the people with sore eyelids. How about AIDS? Everyone loves AIDS. That’ll get the, you knows, into the theatres.”