dir: Neil Burger
My memory still works fairly well, even at my tender age. It’s not eidetic (photographic), but it’s not porous or sieve-like either, especially since I scaled back on the drinking after becoming a dad. Somewhat. Relatively.
I recall seeing, in some magazine, some kind of ad for something. See how great my memory is? In the ad, which was black and white, there was an image of a brain at the top of the page, and the fairly famous trope expressed as Einstein saying something about how humans only use ten percent of their brains, and imagine what potential we could unlock if we could get the rest of it working? Narrowing down the likely publications, it was either a science magazine like Omni, a comic book or Playboy.
I have remembered the diabolical claim all my life, since I was but a callow child when I first read it. I heard the concept repeated continuously throughout the 1980s, mostly by types of people with certainty about how they had psychic powers or some other supernatural / spiritual bullshit. I even remember a science teacher in school repeating the claim as truth. Honestly, I really should have gone to a better school.