dir: Joss Whedon
Well. That happened.
This will probably be the ‘biggest’ movie of the year, with the possible exception of the seventh Star Wars flick that comes out around Christmas. It has the most advertising, the most merchandise, the most cross-promotional opportunities and the biggest cast of superheroes we’re likely to see in a donkey’s age, let alone an Ultron’s age.
Wait, at least until the next comic book movie comes along. Which is… probably a week or two away?
Such a juggernaut, such a monolith of concentrated media saturation can’t help but put you off your popcorn, if you’re a cynical person who’s tired of just these kinds of ‘events’. You start seeing things less for what they are, and more for the sad things they say about us and the world we now live in.
If I can switch that voice in my head off for a while, though, I may just find elements of the experience a tad enjoyable? Maybe I’ll laugh a little, maybe I’ll cry a little?
By some set of freak circumstances yesterday (Sunday), I found myself sitting in a cinema I haven’t sat in for a long time (the Westgarth, ye olde Valhalla), watching this latest extravaganza for the eyes and the soul. And worried as I may have been over what would transpire, I was not overly disappointed.